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Thursday, June 22, 2017

Partners Advantage Provides You with Tools Needed for Success

Partners Advantage is a one-stop-shop for insurance professionals, financial advisors and Broker/Dealers. We bring together all the tools you need combined with great service from 47 associates that are dedicated to helping you grow your business and help handle the changing industry.


Some of the key benefits we provide financial professionals:
  • Product experience and insights to help you better serve your clients
  • Technology to manage your business and cases
  • Specialty Services: Underwriting, Advanced Markets & Suitability
  • Product training, concepts and sales ideas
  • Competitive Compensation
  • Phone service - we’re there for you 12 hours each business day
  • Presentations and marketing materials
  • A company with integrity as a key core value
  • Distribution contracts for over 50 major Life Insurance companies in the U.S.
  • Our own proprietary program called The PILLAR System, which is a full -blown seminar system and practice management system for annuity and life insurance agents (This is only for qualified agents)
At Partners Advantage, our MISSION is to deliver solutions and opportunities for financial professionals to succeed with the highest standard of integrity. Working with dedicated financial professionals, we strive to achieve our VISION of keeping American families protected and secured. We provide agents a cutting-edge advantage in the marketplace. 

We bring you the key tools that provide a critical link towards the success of your business. If you would like to PARTNER with us, please contact us at 888-251-5525, Ext. 700

For financial professional use only. Not for use with consumers.

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Thursday, June 15, 2017

Consumer Ready-Materials to Help Educate and Engage for National Annuity Awareness Month

Partners Advantage focuses on "Education That Causes Sales." While much of that is focused on the financial professional, in JUNE we have brought together consumer-ready resources for National Annuity Awareness Month.

Here's sampling of the consumer-ready educational materials:
  • Plugging the Retirement Income Gap - article and presentation
  • ABC's of Annuities Video
  • The Cost of Waiting
  • Retirement Strategies Workbook
  • Protect Your Retirement Assets
  • Tips to Save for Retirement
Click the "Want Access" button below to fill out a form and learn more on how to access all these resources.
We are eager to hear your questions. Please reach out to your Partners Advantage Brokerage Team at 888-251-5525, Ext. 700.

Your Partners Advantage Team remains here to support your business and we are just a phone call or email away.

For use with financial professional only. Not for public distribution.

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Wednesday, June 14, 2017

The PILLAR Great 8 Boot Camps Coming to California and Texas-ONE DAY ONLY!


Partners Advantage wants to give you a pre-launch head start to the
The PILLAR System content via PILLAR Great 8 Boot Camps!

The PILLAR System is a proven cutting-edge marketing, sales and client fulfillment program for growing and thriving in the new era of insurance. The system is made up of six pillars, and we will be covering five of those at the PILLAR Great 8 Boot Camps.  This will include the heavily anticipated seminar component that will be presented as if it was an actual client seminar! Our approach broadens confidence in many areas of sales, marketing and client services. Reserve your seat today!

Let us get you registered! Please reach out to your Partners Advantage Brokerage Team at 888-251-5525, Ext. 700.

For financial professional use only. Not for use with consumers.

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Tuesday, June 13, 2017

Golf outing as a business tool: A client appreciation event

By Jeremy Peterson, Annuity-Brokerage Director at Partners Advantage Insurance Services, LLC

Spring has sprung and summer is on its way! This time of year makes me itch to get my golf clubs out and hit the golf course. As you may know, golf can become addicting no matter how great or how “not so great” your game may be (as in my case). As a financial professional you probably find little time to enjoy a golf game, and would love the opportunity to be on the course a little more often. Have you thought of using golf as a client appreciation event? The truth is that if you don’t appreciate your clients, someone else will. 

Many professionals have used the competitive and social opportunities offered in golf settings to establish new relationships with prospective clients, and establish stronger relationships with their current clients. This is a great way to set yourself apart from other financial professionals, and leave a good lasting impression with them. Client appreciation events such as this one are important because they help set the financial professional up to get referrals from a stronger and more loyal client base. Your next question may be, “how much is this going to cost me?” The great news is you can spend however much you want to on the event based on your budget. 

Golfing with your clients can be broken down into three categories: 

Bronze Budget
Look at inviting four or five of your best clients and set up an hour long golf lesson with a local golf professional. Make sure to tell the golf pro you want to make this event memorable for your clients. The golf pro may have some free promotional items such as apparel, free round of golf, another free golf lesson, club house gift certificate, etc. Remember to thank your clients at the end of the event and ask for names of friends that might also enjoy coming out for a golf lesson. Do a follow-up call for more information, this will help determine the best prospects/referrals.

Silver Budget
This one will cost a little bit more, but will create a bigger buzz with your clients and you can incorporate a prospecting opportunity in the same event. This time when you invite your top clients have them invite a friend along. Hold the event during the weekend and do it in the morning if possible—this will allow for better availability. First, schedule a golf lesson followed by a round of golf on you as a “Thank you.”  At the end of the event, ask the friend that came along with your client if they might know of someone that would enjoy an event like this. They may be willing to give you some names.

Gold Budget
If your budget allows for it, this one will make an enormous impact and lasting impression on your current clients and new prospects. Have an annual golf outing were you invite a total of 24 golfers (include current clients and new prospects). Depending on how big and how much you want to spend you may decide to give away golf balls, towels, hats and even tee packs that are imprinted with your logo. Have the golf course work with you to create “hole” events such as closest to the pin, longest drive and others. Try to include different carrier merchandise from the carriers you submit business with. If you can leverage your carrier relationships, ask one of the carrier representatives to sponsor part of your event. After everyone has finished up their round you may want to have the golf course serve a lunch or dinner topped off with some prize giveaways and trophy presentations. 

Please remember that various state insurance regulations, as well as other state regulators prohibit the “gifting” of items, or inducements, which may include entertainment expenses, marketing or other activities (e.g. client appreciation events, etc.) by financial professionals in excess of a certain dollar value with some of those limits being as low as an annual aggregate value of zero dollars. Be sure to check with your state’s requirements and/or your firm to ensure that you are complying with your specific state’s requirements and guidelines.

Lastly, don’t try to pitch or sell; the client appreciation event is about showing gratitude and building lasting relationships. However, if someone asks you something that is business-related, converse it at that moment or schedule an appointment with them to discuss it later. Don’t bring up insurance during an event like this because you don’t want to make anyone feel uncomfortable.  Use the power of golf to create a memorable client appreciation event and prospecting opportunity, and let the client initiate the business related conversation.

Don’t underestimate the importance of golf. Golfing allows you with the opportunity to build new relationships and establish closer relationships with your current clients. While golf can be time consuming, it does offer an atmosphere for people to get to know each other, and for you to create a lasting impression on your clients/prospective clients. Whether your clients or prospective clients are avid golfers or new at the game, the thing you must remember to do is to follow through with your promised email, text message, phone call or visit. So if you are ready to take your business to the next level and have fun while at it, start planning, and hit the links!

For additional business building ideas contact Jeremy Peterson, Annuity-Brokerage Director at 888-251-5525, Ext. 241.


For financial professional use only. Not for use with consumers.

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Monday, June 5, 2017

The PILLAR Great 8 Boot Camps: Be One Of The First To Experience a Proven Sales System

The PILLAR System is a proven cutting-edge marketing, sales and client fulfillment program for growing and thriving in the new era of insurance. The system is made up of six pillars, and we will be covering five of those at the PILLAR Great 8 Boot Camps. This will include the heavily anticipated seminar component that will be presented as if it was an actual client seminar! Our approach broadens confidence in many areas of sales, marketing and client services.  Reserve your seat today!

Coming to Texas and California—ONE DAY ONLY!
We want to give you a pre-launch head start to the content via PILLAR Great 8 Boot Camps. We are eager to hear your questions. Please reach out to your Partners Advantage Brokerage Team at 888-251-5525, Ext. 700.

Your Partners Advantage Team remains here to support your business and we are just a phone call or email away. 


For use with financial professional only. Not for public distribution.

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Thursday, June 1, 2017

National Annuity Awareness Month 2017

Why June is named National Annuity Awareness Month?

During the month of June, Partners Advantage is helping educate financial professionals and the public on the vital role annuity products can play in a person’s secure retirement savings plan.  

Why are people choosing fixed indexed annuities to meet their retirement needs and long-term goals? Fixed indexed annuities bring interest to some consumers because they include:
  • Opportunity for tax-deferred growth
  • Guaranteed* lifetime income 
  • Protection of premium from potential market downturns 
  • Built-in Flexibility
  • Growth accumulation 
Fixed indexed annuities provide useful benefits for people and offer protection against the potential risks that could deplete future savings. Financial professionals are also providing more education and awareness to clients so they are aware of what could happen to their principal if another market downturn took place.

As more people become aware of fixed indexed annuities, it gives financial professionals the opportunity to share details about the products. It shows the importance of being transparent and ethical. Clients need to be aware of all fees, interest, and guaranteed* income payments from the start.

When this is done, it becomes easier to maintain a happy annuity base and allows you to increase the number of satisfied annuity clients. They are happy because informed retirement decisions are being made.

Partners Advantage has a library of consumer-ready articles, videos and resources you can use to educate your clients during National Annuity Awareness Month and beyond.

For more information, contact the Partners Advantage Brokerage Team at
888-251-5525, Ext. 700. 


Fill out my online form.




Partners Advantage is a Premier Partner of NAFA - The National Association for Fixed Annuities, which has pronounced June National Annuity Awareness Month.

FOR FINANCIAL PROFESSIONAL USE ONLY. NOT FOR USE WITH CONSUMERS.

*Guarantees provided by annuities are subject to the financial strength of the issuing insurance company; not guaranteed by any bank of the FDIC.  A fixed indexed annuity can provide annuitization as a means to provide retirement income payments. An alternative option to annuitization could be the purchase of an optional lifetime income rider, a benefit for which an annual premium is charged.

Tax-deferred interest accumulation offers no additional value if the annuity is used to fund an IRA under current tax law; additionally, tax deferral may not be available if the owner of the annuity is not a natural person such as a corporation or certain types of trusts.
Annuities are designed to meet long-term needs for retirement income. They provide guarantees against the loss of principal and credited interest, and the reassurance of a death benefit for beneficiaries. Please note that in order to provide a recommendation to a client about the transfer of funds from an investment product to a fixed insurance or annuity, you must hold the proper securities registration and be currently affiliated with a broker/dealer.  If you are unsure whether or not the information you are providing to a client represents general guidance or a specific recommendation to liquidate a security, please contact the individual state securities department in the states in which you conduct business.

This information is designed to provide general information on the subjects covered. Pursuant to IRS Circular 230, it is not, however, intended to provide specific legal or tax advice and cannot be used to avoid tax penalties or to promote, market, or recommend any tax plan or arrangement. Encourage your clients to consult their tax advisor or attorney.

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Thursday, May 25, 2017

Bridging the Gap from Annuities to Life Insurance

By: Charlie Gipple CLU, ChFC, SVP Sales and Marketing at Partners Advantage Insurance Services, LLC

Today, there are about 325 million people that live in the United States. However, only around 4.8 million of those people have a long-term care policy, and long-term care can be expensive! In 2015, the median cost of a private room in a nursing home was around $90,000 per year and the median assisted living facility was around $42,000 per year. Considering there is a 70% chance that if you are over the age of 65 you will experience a long-term care event, these statistics are worrisome. Especially considering the persisting hesitancy for consumers to purchase long-term care insurance because of the high cost, premium increases, and the big one; if the consumer doesn’t use the benefit, they lose it!

The good news is Single Premium Life Insurance can help in this area as well. Many products have long-term care, chronic illness and/or terminal illness benefits that come along with the product, whether in the form of a rider or an imbedded benefit. 

Many times what these riders will allow is an “acceleration” of X percent of the death benefit if the consumer has a condition that qualifies. Taking one very popular SPL product in the marketplace as an example; this product has a terminal illness rider that will pay out 95% of the death benefit if the insured is diagnosed with a terminal illness. Furthermore, 100% of the death benefit (minus a $250 charge) can be paid to the insured over a period of time if the client is either confined to a nursing home or diagnosed with a chronic illness. If the client wants the nursing care confinement benefit or chronic illness benefit in a lump sum, there are “discount factors” that would be applied to the death benefit, for example 85% and 75% respectively for the nursing care confinement and chronic illness benefits. 

Furthermore, the underwriting for these extra “morbidity” benefits many times amounts to nothing as the insurance company may only underwrite for mortality (Death) and not morbidity (Illness). So, for a consumer that has been denied traditional long-term care insurance, these benefits attached to an SPL policy may be a good alternative. 

The time has never been better for the “Live, Die, or Quit” value proposition of Single Premium Life. To clarify, if the consumer lives long enough to have a chronic illness, there is great value in SPL. Conversely, if the consumer dies, the death benefit will pay out to a beneficiary. Or lastly, if the consumer realizes they want to “quit” their policy, they can do that at any time and get at least their original premium back.

Learn more in the full white paper "SPL: Bridging the Gap from Annuities to Life Insurance," by Charlie Gipple, CLU, ChFC. It provides case examples, addresses costs, and how you can find success in explaining these products to clients.  

Questions or Need Case Assistance: Contact the Partners Advantage Brokerage Team at 888-251-5525, Ext. 700.


Fill out my online form.



For financial professional use only. Not for use with consumers.

This material is intended for educational purposes only and is not intended to serve as the basis for any investment or purchasing decision. Insurance and annuity products: Are not deposits. Are not guaranteed by a bank or its affiliates. May decrease in value. Are not insured by the FDIC or any other federal government agency. This information is written in connection with the promotion or marketing of the matters addressed in this material. The information cannot be used or relied upon for the purpose of avoiding IRS penalties. These materials are not intended to provide tax, accounting or legal advice. As with all matters of a tax or legal nature, your clients should consult their own tax or legal counsel for advice. Pursuant to IRS Circular 230, Partners Advantage Insurance Services and their representatives do not give tax or legal advice and cannot be used to avoid tax penalties or to promote, market, or recommend any tax plan or arrangement. Encourage your clients to consult their tax advisor or attorney. The information contained in this article is not intended to serve as tax or legal advice and is not intended to provide financial or legal advice and does not address individual circumstances. Encourage your clients to consult their tax advisor or attorney. The information contained in this article is not intended to serve as tax or legal advice and is not intended to provide financial or legal advice and does not address individual circumstances. Both loans and withdrawals from a permanent life insurance policy may be subject to penalties and fees and, along with any accrued loan interest, will reduce the policy’s account value and death benefit. Assuming a policy is not a modified endowment contract (MEC), withdrawals are taxed only to the extent that they exceed the policy owner’s cost basis in the policy and usually loans are free from current federal taxation. A policy loan could result in tax consequences if the policy lapses or is surrendered while a loan is outstanding. Distributions from MECs are subject to federal income tax to the extent of the gain in the policy and taxable distributions are subject to a 10% additional tax prior to age 59½, with certain exceptions. These characters are fictional and are not actual customers. Your own decisions should be made in light of your own financial situations. This hypothetical examples used are for illustrative purposes only, is no guarantee of return or future performance, and does not depict the actual performance of a specific product or its investment options. In order to provide a recommendation to a client about the liquidation of a securities product, including those within an IRA, 401(k) or other retirement plan, to purchase a fixed or variable annuity or for other similar purposes, you must hold the proper securities registration and be currently affiliated with a broker/dealer or registered investment adviser. If you are unsure whether or not the information you are providing to a client represents general guidance or a specific to liquidate a security, please contact the individual state securities department in the states in which you conduct business. Indexed Universal Life is not a stock market investment and does not directly participate in any stock or equity investments. Market Indices do not include dividends paid on the underlying stocks, and therefore do not reflect the total return of the underlying stocks; a market-indexed insurance product is not comparable to a direct investment in the equity markets. Clients who purchase IUL are not directly investing in a stock market index.

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