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    How Mike Turned 1-Minute Videos into First Appointments

    Posted by Lori Fogle on Wed, Sep 23, 2020 @ 12:00 PM

    Of course we're not suggesting a magic pill and it’s taken effort, but one of the financial professionals we work with, Mike, found a way to get in front of prospective clients on a consistent basis – which opened the door to new opportunities…

    Read on to learn what he did to land new business even though he’d just opened his financial services practice a couple months before the pandemic hit.

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    Tags: prospecting, marketing for independent agents

    Wow Your Prospects with Videos: A How-To for Financial Professionals

    Posted by Steven Bieber on Wed, Feb 05, 2020 @ 12:00 PM

    If you aren’t currently using videos to promote your financial services business, you could be missing one of the greatest opportunities to build your practice, branding and visibility. Did you know that one third of all online activity involves watching videos and 90% of viewers say a video is helpful in the decision making process? If you have a website or social media account, these stats alone should prompt you to take advantage of this growing trend. But where do you start? 

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    Tags: marketing for independent agents, Marketing and Branding for Financial Professionals

    How to Hit The Next Level in Your Financial Practice in 2020

    Posted by Lori Fogle on Wed, Jan 15, 2020 @ 12:00 PM

    We have unique views here at Partners Advantage when it comes to elevating and innovating your financial services and insurance practice. 

    In order to make more money and maybe even work less hours doing what you love (helping people not just survive but thrive in retirement), you have to do things differently. However, that's not the way many of us were taught in this industry... 

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    Tags: marketing for independent agents, sales techniques, agency resources

    How Financial Professionals Can Multiply Their Marketing Efforts

    Posted by Lori Fogle on Wed, Nov 27, 2019 @ 12:00 PM

    If you're tired of cold calls to drum up business, want more than a mailing campaign, OR you're looking for a way to get seen by more of your ideal clients — you may be interested in a different way to grab your prospect’s attention in a crowded market...

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    Tags: prospecting, marketing for independent agents

    [Financial Professionals] Want to Get More Appointments from LinkedIn? Read This.

    Posted by Lori Fogle on Wed, Oct 09, 2019 @ 12:00 PM

    Have you been on LinkedIn sharing, commenting, posting content, and yet... still don't see what all the hype is about? If gaining a client or even a solid lead off LinkedIn has eluded you, then you may want to change how you approach prospecting on this platform. 

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    Tags: prospecting, marketing for independent agents, sales techniques

    Could This New Way of Marketing Transform How You Prospect?

    Posted by Lori Fogle on Wed, Jul 17, 2019 @ 12:00 PM

    There is a subtle, but powerful shift happening in marketing and it could affect the way you prospect for clients.

    The traditional way of marketing was a “push” method where you pushed your product, your service, your offer to the client by way of an ad in a trade publication, cold-calling, or in-person sales pitches. And there are times this still works, but there's a new marketing method in town and it can attract more clients and build stronger, longer-lasting relationships.


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    Tags: workshops and seminars, prospecting, marketing for independent agents

    Why Financial Professionals Need a Marketing Calendar for Their Businesses

    Posted by Mark Triplett, CEO of Triplett-Westendorf Financial Group on Wed, Dec 06, 2017 @ 12:42 PM

    Many financial professionals I speak with believe that they can grow their business if they have more prospects to see. There’s truth to this. Without prospects to see, you are unemployed. If you don't have anybody to serve, then you're out of business. Unfortunately, many of those same professionals are poor at prospecting and are struggling to get more clients. Often it comes down to lack of direction, focus, and commitment to prospecting efforts.

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    Tags: prospecting, marketing for independent agents

    The First Step of Social Media Marketing for Financial Professionals

    Posted by Steven Bieber on Wed, Nov 01, 2017 @ 12:00 PM

    One of the biggest untapped opportunities for financial professionals today is leveraging all the technological advances available to you such as social media marketing, video production services and web-based leads. To be successful in today’s technology driven world, you need to have a compelling online presence for your financial services business.

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    Tags: prospecting, marketing for independent agents

    Why Many IMOs Have Earned a Bad Reputation

    Posted by Mark Triplett, CEO of Triplett-Westendorf Financial Group on Wed, Oct 25, 2017 @ 12:00 PM

    I recently attended a conference with about 40 other investment advisor representatives. As successful business entrepreneurs, they hold themselves to a high standard and are passionate about their profession. Oh, and did I mention that they toss around the acronym "IMO" like it's a swear word?

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    Tags: prospecting, marketing for independent agents

    These 7 Reasons are Why Top Producers Have More Success

    Posted by Partners Advantage on Wed, Aug 02, 2017 @ 12:00 PM

    During the more than 20 years I’ve been in the financial services industry, I’ve been fortunate to meet hundreds upon hundreds of financial professionals across the country and in various stages in the business. From the eager newbies to the sage veterans, I’ve visited with them all and here are the seven reasons I’ve found that top producers have more success in the business.

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    Tags: practice management, marketing for independent agents

    FOR PRODUCER USE ONLY. NOT FOR USE WITH CLIENTS.

    This content is for informational and educational purposes only and is not designed, or intended, to be applicable to any person's individual circumstances. It should not be considered as investment advice, nor does it constitute a recommendation that anyone engage in (or refrain from) a particular course of action.