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    Lori Fogle

    Marketing Copywriter for Partners Advantage


    Recent Posts

    Switching from Commission-Only to a Hybrid-Advisor Model: Is it right for you?

    Posted by Lori Fogle on Wed, Mar 11, 2020 @ 12:00 PM

    Which is “better,” commission-only or a hybrid (fee and commission) model, is the wrong question to ask. Even though the DOL rule did not take effect, the regulatory environment is constantly evolving and it can cause us to think along these lines. However, one model isn’t necessarily better than the other and it’s not advisors who charge a fee as opposed to getting paid commission only don’t face potential conflicts of interest . But it’s a decision many financial professionals are faced with should I make the switch to a hybrid model?

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    Tags: practice management

    3 Mistakes You're Making at Workshops and Seminars (and how to fix them)

    Posted by Lori Fogle on Wed, Mar 04, 2020 @ 12:00 PM

    When it comes to workshops and seminars, everything matters. And I do mean everything. Too many times financial advisors think that if they just show up and dazzle people with their intelligence, then those in attendance will want to meet with them. Unfortunately, that could not be further from the truth...

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    Tags: workshops and seminars, prospecting

    How to Add to Your Bottom Line (without acquiring new clients)

    Posted by Lori Fogle on Wed, Feb 26, 2020 @ 12:00 PM

    Have you ever taken a moment to calculate just how much an assistant adds to your bottom line? That's right, adds to your bottom line. Too many financial professionals look at having an administrative assistant as an expense they just can't afford, but I can assure you, if you leverage that resource correctly, your assistant can dramatically improve revenue and contribute tremendously to your bottom line.

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    Tags: practice management

    Grow Insurance Agency Profit with Professional Development Initiatives

    Posted by Lori Fogle on Tue, Jan 21, 2020 @ 12:00 PM

    We all have brand new goals we can’t WAIT to tackle. Many will make a huge push in January and then unfortunately, slip back into the same old patterns of doing business. Would you like to change that? To see a positive difference in your profits and your people this year?

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    Tags: agency resources

    How to Hit The Next Level in Your Financial Practice in 2020

    Posted by Lori Fogle on Wed, Jan 15, 2020 @ 12:00 PM

    We have unique views here at Partners Advantage when it comes to elevating and innovating your financial services and insurance practice. 

    In order to make more money and maybe even work less hours doing what you love (helping people not just survive but thrive in retirement), you have to do things differently. However, that's not the way many of us were taught in this industry... 

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    Tags: marketing for independent agents, sales techniques, agency resources

    The Key to Exceeding Customer Expectations in 2020

    Posted by Lori Fogle on Fri, Jan 10, 2020 @ 12:00 PM

    One of the first questions we have to answer as a business is… who is our customer?

    The term “customers” can be a grey area in the insurance agency and IMO space. We could assume that our only customer is the end-user: the insured or annuity contract owner. But that’s not the case.

    We have many “customers” and for the purposes of this blog post, I want agency owners to consider producers your number one customer.

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    Tags: agency resources

    Insurance Agencies That Want to Remain Profitable Know THIS

    Posted by Lori Fogle on Mon, Jan 06, 2020 @ 12:00 PM

    Financial success is not the sole indicator of a healthy organization. In fact, it’s more an outcome of a healthy organization. Let me explain --

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    Tags: agency resources

    Ensure Your Insurance Agency SWOT Analysis Isn't an Exercise in Futility

    Posted by Lori Fogle on Thu, Jan 02, 2020 @ 12:00 PM

    If you’ve ever completed a SWOT analysis in your business — identifying the strengths, weaknesses, opportunities and threats and then never spoke of it again… then you know what I mean when I say an ‘exercise in futility.’

    In this post, we’ll walk through how to take the SWOT analysis of your insurance agency and turn it into something you can use to improve organizational health, grow in profitability and develop a long-term strategic plan.


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    Tags: agency resources

    A Roundup of Our Most Popular Blog Posts for 2019

    Posted by Lori Fogle on Wed, Jan 01, 2020 @ 12:00 PM

    It's a officially a new decade! If you're anything like us, you're looking forward to what's in store but also reflecting a little on the past... Join us as we look back at a few of our top blog posts published in 2019. We were thrilled to see that so many of our posts resonated with you, our readers.

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    How to Craft a Mission Statement That Actually Improves Your Business

    Posted by Lori Fogle on Tue, Dec 03, 2019 @ 12:00 PM

    If you are at all interested in marketing, you may have heard of marketing expert and author of Building a StoryBrand, Donald Miller. I was listening to a video Don did recently where he talked about the book, Top 101 Mission Statements from Top Companies. And he said, truthfully, most were pretty awful. Here's why: 

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    Tags: agency resources

    FOR PRODUCER USE ONLY. NOT FOR USE WITH CLIENTS.

    This content is for informational and educational purposes only and is not designed, or intended, to be applicable to any person's individual circumstances. It should not be considered as investment advice, nor does it constitute a recommendation that anyone engage in (or refrain from) a particular course of action.