Just imagine if… You no longer had to worry about a key account calling you up and saying they were a) leaving you for a competitor, b) retiring, or c) selling…
That sinking feeling in the pit of your stomach? Gone.
Instead, your agency would continue to flourish.
But what about right now—would this situation concern you?
This is called concentration risk, and your business model is at the root of it. In this article, I tackle this topic. Keep reading to discover how choosing the right business model can help eliminate this potential threat and others.