What separates the most successful financial advisors from average advisors? It’s pretty simple really. Here are the five traits of the most successful financial advisors...
#1 A Written Planning Process
The most successful advisors have a written planning process that is repeatable, consistent, and used with every individual they meet with. This process is beneficial to both the advisor and to prospects and clients. There is no confusion of what expectations should be during each meeting and the next steps in the process are clearly provided. This structure can help ease any stress and anxiety your prospects may be feeling when they first meet with you.
#2 Marketing Budget
The old adage applies, you have to spend money to make money. In such a competitive industry, you have to be able to prospect effectively and have money set aside to spend on marketing each and every month. Your competitors may have larger budgets, but how you spend your marketing budget can be as important as how much you spend. You should determine how you can get the best result for your marketing dollars. Your first step is to establish a marketing budget.
#3 Meets with Clients in their Office
Meeting prospects or clients in their homes can result in several types of distractions. It may seem minor to some, but believe it or not, having clients meet you in your office portrays you as a professional individual. You can control the environment and give prospects and clients the exact experience you desire every time they walk into your office. Prospects and clients will also also get the opportunity to meet the staff that supports you. Speaking of your office staff...
#4 Office Staff
You cannot be an advisor, a secretary, an appointment setter, an app completer and take care of everything else that goes along with the day to day operations of your business. Having an office staff allows you to do what you do best, meet with clients. Leave the work that can be done by someone else to your office staff. You can hire a front office staff member to answer phones and greet clients and prospects when they visit. You'll be able to spend more time with clients and increase your production.
#5 Willingness to Grow & Learn
So many advisors want to know how they can grow their practices and want to get to the next level but don’t understand why they can’t take that next step. It’s typically because they are not willing to look at change, or be coachable or even take the good hard look in the mirror at themselves to see what is holding them back. By reading blogs like this, you are already taking the first steps towards improving your business by gaining knowledge from others in your industry. If professional athletes accept coaching to reach new levels of success, shouldn't you?
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