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    Strategies Your Clients May Want During Uncertain Market Conditions

    Posted by Lori Fogle on Wed, Apr 17, 2019 @ 12:00 PM

     If history repeats itself, we may be headed toward a market correction and that can mean a scary time for your clients. Are you prepared to deliver a message that could save them from potentially losing retirement savings?

    blog bull market turns bear quote

    Financial professionals can point to a history of market corrections after long-running bull markets and uncertain market conditions when helping their clients choose a retirement strategy that may include fixed indexed annuities with guaranteed lifetime income riders.

    Granted, this isn’t always an easy conversation because you have clients who’ve been “riding the bull” for a while now. The chart below from Great American Life Insurance Company® 1using market data from S&P Equity Research and DQYDJ.com, illustrates the S&P 500 increase in performance between 2009 and 2017.

    Blog- Great American Life Insurance Company Bull Market vs Bear Market Chart Image

    Source: Great American Life® (2019). Where will your clients be when the bull market turns bear? [PDF File

    However, returns in the fourth quarter of 2018 took a dip. This marks the first time ever, the S&P 500 ends the year with a loss after being positive for the first three quarters.2 And clients may want to be prepared for the possibility that more low returns could follow. If they're directly invested in the market, this scenario could result in a loss of retirement resources impacting their future lifestyle. 

    So, where do you direct your clients— especially those that aren’t quite ready to give up on the higher returns the market offers?

    Start a conversation with your client

    Reconfirm how much they NEED in order to prepare for the retirement lifestyle they desire and then possibly guide them to options that could protect that balance through product guarantees backed by the financial strength of the insurer.

    If they want to leave some in the market, fine. But if they leave it all, they might need a brief history lesson reminding them of the precarious territory we’re in.

    Hop in that time machine and take them back with these stats.

    • "The stock market crash of Oct. 29, 1929, marked the start of the Great Depression and sparked America's most famous bear market. The S&P 500 fell 86 percent in less than three years and did not regain its previous peak until 1954"3.
    • Between June 1932-33, the S&P sees a growth of 177%, which was followed by a correction that resulted in a 34% loss1
    • "Less than a year after the end of World War II, stock prices peaked and began a long slide. As the postwar surge in demand tapered off and Americans poured their money into savings, the economy tipped into a sharp 'inventory recession' in 1948."3
    • Fast forward to 1990-2000, where we experienced the greatest bull market in history with the S&P seeing an increase of 320%1.
    • The dot.com bubble burst in March of 2000 and the market dropped nearly 50% in one month3.
    • Fairly fresh in everyone’s minds the heart of the financial crisis in 2008 when "the market had fallen to its lowest levels since 1997."3

    Be upfront with those in retirement or close to it

    "You have to ask your clients: Will your retirement portfolio survive when the bull market turns bear?" says National Vice President, Oscar Toledo. 

    Point out the realities of the market and other opportunities that are available to them and make it resonate with clients by clarifying your message around these market cycles.

    How do you do that?

    • Ask them if they can afford to lose the wealth they’ve accumulated. Paint a picture of what happens if they do experience a loss in the market. Is it having to go back to work after they retired from their full-time career? Is it searching for a company that will hire them? Is it health problems that crop up due to stress? Is it family relations and retirement lifestyle that suffer?
    • Explain that the interest rate environment is low. And doing a 180 and putting their money into a fixed interest product may slow down the progress towards their retirement goals.
    • Point out the inverse relationship of the bond rates to the interest rates. If interest rates go up and they have money in bonds, those rates will be going down.
    • Remind them of the guaranteed income they need to have the type of retirement they envision.

    Discuss product options like fixed indexed annuities

    If your clients are unsettled about the thought of their portfolio value taking a hit— introduce options that speak to their concerns as well as their goals. There are many carriers we work with that offer fixed indexed annuities with guaranteed lifetime income riders that include a chronic illness benefit.

    The fixed indexed annuity*, designed to meet the long-term needs for retirement income, can receive credited interest that's index-linked and they offer guarantees against the loss of premium and that credited interest. The popularity of these products has gone up every year and has been breaking records in most recent years.

    According to LIMRA, "Fourth quarter indexed annuity sales set an all-time quarterly record at $19.5 billion, a 40 percent increase, compared with fourth quarter 2017 results. For the year, fixed indexed annuity sales rose 27 percent to $69.6 billion, compared with prior year. This is also a record and exceeds the previous annual fixed indexed annuity sales record by $10 billion."

    With a fixed indexed annuity, not only can clients preserve savings they’ve acquired, but they’re also able to plan for unforeseen circumstances, like needing home health care with the help of chronic illness "doublers" that some riders on fixed indexed annuities offer.

    Knowing they have the specific amount they need already set aside can do a lot to calm uncertainty in tumultuous times.

    Toledo says, "With the future performance of the stock market unknown, these insurance products give us an opportunity to provide clients guaranteed, predictable income for the rest of their lives."


    Interested in finding out more about fixed indexed annuities with benefits that could add stability to your clients’ portfolios? Schedule a 15-minute call with a member of the Partners Advantage team today.
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    Tags: annuity, retirement strategies

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    FOR PRODUCER USE ONLY. NOT FOR USE WITH CLIENTS.

    This content is for informational and educational purposes only and is not designed, or intended, to be applicable to any person's individual circumstances. It should not be considered as investment advice, nor does it constitute a recommendation that anyone engage in (or refrain from) a particular course of action.

    Guarantees are backed by the Financial Strength and claims-paying ability of issuing company. Product features vary by state and restrictions may apply, including possible withdrawal charges. Positive index adjustments may be limited to a monthly maximum or participation rate. Annuities are designed to meet long-term needs for retirement income. They provide guarantees against the loss of premium and credited interest, and the reassurance of a death benefit for beneficiaries.

    A fixed indexed annuity can provide annuitization as a means to provide retirement income payments. An alternative option to annuitization could be the purchase of an income rider or benefit (sometimes called Guaranteed Lifetime Withdrawal benefits, or GLWB) is an additional feature available with some annuities and generally optional and come with additional costs. Income benefits are designed to provide income options above and beyond the standard annuitization or free withdrawal features in annuities.

    Please note that in order to provide a recommendation to a client about the liquidation of a securities product, including those within an IRA, 401(k) or other retirement plan, to purchase a fixed or variable annuity or for other similar purposes, you must hold the proper securities registration and be currently affiliated with a broker/dealer or registered investment adviser. If you are unsure whether or not the information you are providing to a client represents general guidance or a specific recommendation to liquidate a security, please contact the individual state securities department in the states in which you conduct business.

    1Source: “Where will your clients be when the bull market turns bear?” Great American, January 2019, https://offer.partnersadvantage.com/hubfs/documents/producer/2019/Great%20American%20-%20Bull%20turns%20Bear%20.pdf

    2Source: Michael Sheetz| Robert Hum. “The stock market’s epic fourth-quarter reversal is one for the history books.” CNBC, 31 December, 2018, https://www.cnbc.com/2018/12/31/the-sp-500-will-make-history-when-it-ends-the-year-with-a-loss.html

    3Source: “11 historic bear markets: From the Great Depression to the Great Recession.” NBCNews, http://www.nbcnews.com/id/37740147/ns/business-stocks_and_economy/t/historic-bear-markets/#.XKuQjvZFyUk

    *The fixed indexed annuity is an insurance product. Annuities are designed to meet long-term needs for retirement income. They provide guarantees against the loss of premium and credited interest, and the reassurance of a death benefit for beneficiaries. Fixed indexed annuities are not stock market investments and do not directly participate in any stock or equity investments. Market Indices do not include dividends paid on the underlying stocks, and therefore do not reflect the total return of the underlying stocks; neither an Index nor any market-indexed annuity is comparable to a direct investment in the equity markets. Clients who purchase fixed indexed annuities are not directly investing in a stock market index.