With the proliferation of social media accounts, and their overall acceptance in the financial services marketplace, many producers wonder how to start the process of prospecting for IUL clients with Facebook or Twitter.  It really comes down to a few key elements:

Before we get started, let's get real.  Most people aren't saving enough money for retirement. According to a 2015, Employee Benefit Research Institute study, here's the average retirement savings balance for various age groups: