<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2101698893445396&amp;ev=PageView&amp;noscript=1">
Partners Advantage WebsiteFacebookLinkedInTwitterEmail
888-251-5525
    Partners Advantage logo

    How to Present Concepts to Prospects Who are Interested in Details

    Posted by Partners Advantage on Thu, Jan 19, 2017 @ 05:53 PM

    For many years the approach to conveying a specific or broad topic was done by what is called a concept presentation. This approach gave the presenter the ability to discuss or highlight a specific product feature or planning technique without going into specific details. Now clients are looking for detailed information on their own before visiting with a financial advisor.

    present-concepts-to-prospects-interested-in-details.png

    Benefits of Concept Presentations

    Concept presentations are often delivered at 30,000 feet at Mach 2 -- hitting only the high points or the features and benefits of the product or concept. This style of presentation gives the prospect the ability to bring the concept down to earth. The prospect then sees it as something they could embrace and actually envision a real world application.

    The concept sales technique is generally used to peak interest without giving away a specific planning technique, tool, resource, or product. Why? Being that most, if not all, advisors have access to the same products, concept presentations are many times used as a way to discuss a topic that is different from the prospect's current advisor, without giving their current advisor ammunition or a new way to strengthen their relationship.

    Younger Prospects Asking for Details

    But as time has passed and the era of instant information has gone into overdrive, the desire to know more specific details is becoming increasingly prevalent among the baby boomers and Gen Xer’s. Those approaching retirement today prefer more and more information. They are very resourceful and can find a variety of information about any topic on the internet. They are sophisticated enough to decode the information, break it down and determine if the actual product or planning technique recommended or being discussed is right for them based on their own research, data collection, and analysis.

    Finding a Balance

    Today's prospects who are interested in details are far more savvy and have the means to do quite extensive research on a wide range of topics. They are far more skeptical and might feel like concepts are a way of hiding something or not being completely and totally honest. At the right time, there is a need to be clear about the solution or resource you are framing with your concept approach. If you know that the product concept being delivered is truly the best option for the prospect, you will have no problem standing behind the solution or resource that results from your concept presentation.


    Many advisors struggle with getting in front of the right target market for IUL. Download this valuable e-book "The Five Keys to Selling IUL Virtually" and you'll discover a better way to prospect and grow your business.

    Download the eBook




    Other Advisors Found Value In These Articles and Content:

     

    Best Sales Techniques for Financial Advisors and Insurance Agents

    best-sales-techniques

     

    Six Strategies to Sales Success

    six_strategies_to_iul_success_2018

     

    Selling to Younger Prospects in the Age of Technology

    selling-to-younger-prospects

     

    Do You Talk Yourself Out of a Financial Product Sale?

    talk-yourself-out-of-sale-4

     

     

    Why Traditional Sales Closing Techniques Fail

    traditional-sales-closing-techniques-fail

     

    What Is The Real Reason Prospects Buy?

    real-reason-prospects-buy

     

    The "Amazon Effect" of Technology on Your Prospects and Clients

    amazon-effect-on-your-prospects-and-clients

     

    Best Practices of Closing a Financial Product Sale

    best-practices-closing-product-sale-7

     

     

    Tags: prospecting, sales techniques, best sales techniques

    FOR PRODUCER USE ONLY. NOT FOR USE WITH CLIENTS.

    This content is for informational and educational purposes only and is not designed, or intended, to be applicable to any person's individual circumstances. It should not be considered as investment advice, nor does it constitute a recommendation that anyone engage in (or refrain from) a particular course of action.