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Thursday, June 22, 2017

Partners Advantage Provides You with Tools Needed for Success

Partners Advantage is a one-stop-shop for insurance professionals, financial advisors and Broker/Dealers. We bring together all the tools you need combined with great service from 47 associates that are dedicated to helping you grow your business and help handle the changing industry.


Some of the key benefits we provide financial professionals:
  • Product experience and insights to help you better serve your clients
  • Technology to manage your business and cases
  • Specialty Services: Underwriting, Advanced Markets & Suitability
  • Product training, concepts and sales ideas
  • Competitive Compensation
  • Phone service - we’re there for you 12 hours each business day
  • Presentations and marketing materials
  • A company with integrity as a key core value
  • Distribution contracts for over 50 major Life Insurance companies in the U.S.
  • Our own proprietary program called The PILLAR System, which is a full -blown seminar system and practice management system for annuity and life insurance agents (This is only for qualified agents)
At Partners Advantage, our MISSION is to deliver solutions and opportunities for financial professionals to succeed with the highest standard of integrity. Working with dedicated financial professionals, we strive to achieve our VISION of keeping American families protected and secured. We provide agents a cutting-edge advantage in the marketplace. 

We bring you the key tools that provide a critical link towards the success of your business. If you would like to PARTNER with us, please contact us at 888-251-5525, Ext. 700

For financial professional use only. Not for use with consumers.

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Thursday, June 15, 2017

Consumer Ready-Materials to Help Educate and Engage for National Annuity Awareness Month

Partners Advantage focuses on "Education That Causes Sales." While much of that is focused on the financial professional, in JUNE we have brought together consumer-ready resources for National Annuity Awareness Month.

Here's sampling of the consumer-ready educational materials:
  • Plugging the Retirement Income Gap - article and presentation
  • ABC's of Annuities Video
  • The Cost of Waiting
  • Retirement Strategies Workbook
  • Protect Your Retirement Assets
  • Tips to Save for Retirement
Click the "Want Access" button below to fill out a form and learn more on how to access all these resources.
We are eager to hear your questions. Please reach out to your Partners Advantage Brokerage Team at 888-251-5525, Ext. 700.

Your Partners Advantage Team remains here to support your business and we are just a phone call or email away.

For use with financial professional only. Not for public distribution.

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Wednesday, June 14, 2017

The PILLAR Great 8 Boot Camps Coming to California and Texas-ONE DAY ONLY!


Partners Advantage wants to give you a pre-launch head start to the
The PILLAR System content via PILLAR Great 8 Boot Camps!

The PILLAR System is a proven cutting-edge marketing, sales and client fulfillment program for growing and thriving in the new era of insurance. The system is made up of six pillars, and we will be covering five of those at the PILLAR Great 8 Boot Camps.  This will include the heavily anticipated seminar component that will be presented as if it was an actual client seminar! Our approach broadens confidence in many areas of sales, marketing and client services. Reserve your seat today!

Let us get you registered! Please reach out to your Partners Advantage Brokerage Team at 888-251-5525, Ext. 700.

For financial professional use only. Not for use with consumers.

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Tuesday, June 13, 2017

Golf outing as a business tool: A client appreciation event

By Jeremy Peterson, Annuity-Brokerage Director at Partners Advantage Insurance Services, LLC

Spring has sprung and summer is on its way! This time of year makes me itch to get my golf clubs out and hit the golf course. As you may know, golf can become addicting no matter how great or how “not so great” your game may be (as in my case). As a financial professional you probably find little time to enjoy a golf game, and would love the opportunity to be on the course a little more often. Have you thought of using golf as a client appreciation event? The truth is that if you don’t appreciate your clients, someone else will. 

Many professionals have used the competitive and social opportunities offered in golf settings to establish new relationships with prospective clients, and establish stronger relationships with their current clients. This is a great way to set yourself apart from other financial professionals, and leave a good lasting impression with them. Client appreciation events such as this one are important because they help set the financial professional up to get referrals from a stronger and more loyal client base. Your next question may be, “how much is this going to cost me?” The great news is you can spend however much you want to on the event based on your budget. 

Golfing with your clients can be broken down into three categories: 

Bronze Budget
Look at inviting four or five of your best clients and set up an hour long golf lesson with a local golf professional. Make sure to tell the golf pro you want to make this event memorable for your clients. The golf pro may have some free promotional items such as apparel, free round of golf, another free golf lesson, club house gift certificate, etc. Remember to thank your clients at the end of the event and ask for names of friends that might also enjoy coming out for a golf lesson. Do a follow-up call for more information, this will help determine the best prospects/referrals.

Silver Budget
This one will cost a little bit more, but will create a bigger buzz with your clients and you can incorporate a prospecting opportunity in the same event. This time when you invite your top clients have them invite a friend along. Hold the event during the weekend and do it in the morning if possible—this will allow for better availability. First, schedule a golf lesson followed by a round of golf on you as a “Thank you.”  At the end of the event, ask the friend that came along with your client if they might know of someone that would enjoy an event like this. They may be willing to give you some names.

Gold Budget
If your budget allows for it, this one will make an enormous impact and lasting impression on your current clients and new prospects. Have an annual golf outing were you invite a total of 24 golfers (include current clients and new prospects). Depending on how big and how much you want to spend you may decide to give away golf balls, towels, hats and even tee packs that are imprinted with your logo. Have the golf course work with you to create “hole” events such as closest to the pin, longest drive and others. Try to include different carrier merchandise from the carriers you submit business with. If you can leverage your carrier relationships, ask one of the carrier representatives to sponsor part of your event. After everyone has finished up their round you may want to have the golf course serve a lunch or dinner topped off with some prize giveaways and trophy presentations. 

Please remember that various state insurance regulations, as well as other state regulators prohibit the “gifting” of items, or inducements, which may include entertainment expenses, marketing or other activities (e.g. client appreciation events, etc.) by financial professionals in excess of a certain dollar value with some of those limits being as low as an annual aggregate value of zero dollars. Be sure to check with your state’s requirements and/or your firm to ensure that you are complying with your specific state’s requirements and guidelines.

Lastly, don’t try to pitch or sell; the client appreciation event is about showing gratitude and building lasting relationships. However, if someone asks you something that is business-related, converse it at that moment or schedule an appointment with them to discuss it later. Don’t bring up insurance during an event like this because you don’t want to make anyone feel uncomfortable.  Use the power of golf to create a memorable client appreciation event and prospecting opportunity, and let the client initiate the business related conversation.

Don’t underestimate the importance of golf. Golfing allows you with the opportunity to build new relationships and establish closer relationships with your current clients. While golf can be time consuming, it does offer an atmosphere for people to get to know each other, and for you to create a lasting impression on your clients/prospective clients. Whether your clients or prospective clients are avid golfers or new at the game, the thing you must remember to do is to follow through with your promised email, text message, phone call or visit. So if you are ready to take your business to the next level and have fun while at it, start planning, and hit the links!

For additional business building ideas contact Jeremy Peterson, Annuity-Brokerage Director at 888-251-5525, Ext. 241.


For financial professional use only. Not for use with consumers.

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Monday, June 5, 2017

The PILLAR Great 8 Boot Camps: Be One Of The First To Experience a Proven Sales System

The PILLAR System is a proven cutting-edge marketing, sales and client fulfillment program for growing and thriving in the new era of insurance. The system is made up of six pillars, and we will be covering five of those at the PILLAR Great 8 Boot Camps. This will include the heavily anticipated seminar component that will be presented as if it was an actual client seminar! Our approach broadens confidence in many areas of sales, marketing and client services.  Reserve your seat today!

Coming to Texas and California—ONE DAY ONLY!
We want to give you a pre-launch head start to the content via PILLAR Great 8 Boot Camps. We are eager to hear your questions. Please reach out to your Partners Advantage Brokerage Team at 888-251-5525, Ext. 700.

Your Partners Advantage Team remains here to support your business and we are just a phone call or email away. 


For use with financial professional only. Not for public distribution.

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Thursday, June 1, 2017

National Annuity Awareness Month 2017

Why June is named National Annuity Awareness Month?

During the month of June, Partners Advantage is helping educate financial professionals and the public on the vital role annuity products can play in a person’s secure retirement savings plan.  

Why are people choosing fixed indexed annuities to meet their retirement needs and long-term goals? Fixed indexed annuities bring interest to some consumers because they include:
  • Opportunity for tax-deferred growth
  • Guaranteed* lifetime income 
  • Protection of premium from potential market downturns 
  • Built-in Flexibility
  • Growth accumulation 
Fixed indexed annuities provide useful benefits for people and offer protection against the potential risks that could deplete future savings. Financial professionals are also providing more education and awareness to clients so they are aware of what could happen to their principal if another market downturn took place.

As more people become aware of fixed indexed annuities, it gives financial professionals the opportunity to share details about the products. It shows the importance of being transparent and ethical. Clients need to be aware of all fees, interest, and guaranteed* income payments from the start.

When this is done, it becomes easier to maintain a happy annuity base and allows you to increase the number of satisfied annuity clients. They are happy because informed retirement decisions are being made.

Partners Advantage has a library of consumer-ready articles, videos and resources you can use to educate your clients during National Annuity Awareness Month and beyond.

For more information, contact the Partners Advantage Brokerage Team at
888-251-5525, Ext. 700. 


Fill out my online form.




Partners Advantage is a Premier Partner of NAFA - The National Association for Fixed Annuities, which has pronounced June National Annuity Awareness Month.

FOR FINANCIAL PROFESSIONAL USE ONLY. NOT FOR USE WITH CONSUMERS.

*Guarantees provided by annuities are subject to the financial strength of the issuing insurance company; not guaranteed by any bank of the FDIC.  A fixed indexed annuity can provide annuitization as a means to provide retirement income payments. An alternative option to annuitization could be the purchase of an optional lifetime income rider, a benefit for which an annual premium is charged.

Tax-deferred interest accumulation offers no additional value if the annuity is used to fund an IRA under current tax law; additionally, tax deferral may not be available if the owner of the annuity is not a natural person such as a corporation or certain types of trusts.
Annuities are designed to meet long-term needs for retirement income. They provide guarantees against the loss of principal and credited interest, and the reassurance of a death benefit for beneficiaries. Please note that in order to provide a recommendation to a client about the transfer of funds from an investment product to a fixed insurance or annuity, you must hold the proper securities registration and be currently affiliated with a broker/dealer.  If you are unsure whether or not the information you are providing to a client represents general guidance or a specific recommendation to liquidate a security, please contact the individual state securities department in the states in which you conduct business.

This information is designed to provide general information on the subjects covered. Pursuant to IRS Circular 230, it is not, however, intended to provide specific legal or tax advice and cannot be used to avoid tax penalties or to promote, market, or recommend any tax plan or arrangement. Encourage your clients to consult their tax advisor or attorney.

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Thursday, May 25, 2017

Bridging the Gap from Annuities to Life Insurance

By: Charlie Gipple CLU, ChFC, SVP Sales and Marketing at Partners Advantage Insurance Services, LLC

Today, there are about 325 million people that live in the United States. However, only around 4.8 million of those people have a long-term care policy, and long-term care can be expensive! In 2015, the median cost of a private room in a nursing home was around $90,000 per year and the median assisted living facility was around $42,000 per year. Considering there is a 70% chance that if you are over the age of 65 you will experience a long-term care event, these statistics are worrisome. Especially considering the persisting hesitancy for consumers to purchase long-term care insurance because of the high cost, premium increases, and the big one; if the consumer doesn’t use the benefit, they lose it!

The good news is Single Premium Life Insurance can help in this area as well. Many products have long-term care, chronic illness and/or terminal illness benefits that come along with the product, whether in the form of a rider or an imbedded benefit. 

Many times what these riders will allow is an “acceleration” of X percent of the death benefit if the consumer has a condition that qualifies. Taking one very popular SPL product in the marketplace as an example; this product has a terminal illness rider that will pay out 95% of the death benefit if the insured is diagnosed with a terminal illness. Furthermore, 100% of the death benefit (minus a $250 charge) can be paid to the insured over a period of time if the client is either confined to a nursing home or diagnosed with a chronic illness. If the client wants the nursing care confinement benefit or chronic illness benefit in a lump sum, there are “discount factors” that would be applied to the death benefit, for example 85% and 75% respectively for the nursing care confinement and chronic illness benefits. 

Furthermore, the underwriting for these extra “morbidity” benefits many times amounts to nothing as the insurance company may only underwrite for mortality (Death) and not morbidity (Illness). So, for a consumer that has been denied traditional long-term care insurance, these benefits attached to an SPL policy may be a good alternative. 

The time has never been better for the “Live, Die, or Quit” value proposition of Single Premium Life. To clarify, if the consumer lives long enough to have a chronic illness, there is great value in SPL. Conversely, if the consumer dies, the death benefit will pay out to a beneficiary. Or lastly, if the consumer realizes they want to “quit” their policy, they can do that at any time and get at least their original premium back.

Learn more in the full white paper "SPL: Bridging the Gap from Annuities to Life Insurance," by Charlie Gipple, CLU, ChFC. It provides case examples, addresses costs, and how you can find success in explaining these products to clients.  

Questions or Need Case Assistance: Contact the Partners Advantage Brokerage Team at 888-251-5525, Ext. 700.


Fill out my online form.



For financial professional use only. Not for use with consumers.

This material is intended for educational purposes only and is not intended to serve as the basis for any investment or purchasing decision. Insurance and annuity products: Are not deposits. Are not guaranteed by a bank or its affiliates. May decrease in value. Are not insured by the FDIC or any other federal government agency. This information is written in connection with the promotion or marketing of the matters addressed in this material. The information cannot be used or relied upon for the purpose of avoiding IRS penalties. These materials are not intended to provide tax, accounting or legal advice. As with all matters of a tax or legal nature, your clients should consult their own tax or legal counsel for advice. Pursuant to IRS Circular 230, Partners Advantage Insurance Services and their representatives do not give tax or legal advice and cannot be used to avoid tax penalties or to promote, market, or recommend any tax plan or arrangement. Encourage your clients to consult their tax advisor or attorney. The information contained in this article is not intended to serve as tax or legal advice and is not intended to provide financial or legal advice and does not address individual circumstances. Encourage your clients to consult their tax advisor or attorney. The information contained in this article is not intended to serve as tax or legal advice and is not intended to provide financial or legal advice and does not address individual circumstances. Both loans and withdrawals from a permanent life insurance policy may be subject to penalties and fees and, along with any accrued loan interest, will reduce the policy’s account value and death benefit. Assuming a policy is not a modified endowment contract (MEC), withdrawals are taxed only to the extent that they exceed the policy owner’s cost basis in the policy and usually loans are free from current federal taxation. A policy loan could result in tax consequences if the policy lapses or is surrendered while a loan is outstanding. Distributions from MECs are subject to federal income tax to the extent of the gain in the policy and taxable distributions are subject to a 10% additional tax prior to age 59½, with certain exceptions. These characters are fictional and are not actual customers. Your own decisions should be made in light of your own financial situations. This hypothetical examples used are for illustrative purposes only, is no guarantee of return or future performance, and does not depict the actual performance of a specific product or its investment options. In order to provide a recommendation to a client about the liquidation of a securities product, including those within an IRA, 401(k) or other retirement plan, to purchase a fixed or variable annuity or for other similar purposes, you must hold the proper securities registration and be currently affiliated with a broker/dealer or registered investment adviser. If you are unsure whether or not the information you are providing to a client represents general guidance or a specific to liquidate a security, please contact the individual state securities department in the states in which you conduct business. Indexed Universal Life is not a stock market investment and does not directly participate in any stock or equity investments. Market Indices do not include dividends paid on the underlying stocks, and therefore do not reflect the total return of the underlying stocks; a market-indexed insurance product is not comparable to a direct investment in the equity markets. Clients who purchase IUL are not directly investing in a stock market index.

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Thursday, May 18, 2017

Developing a Referral Mindset

By: Michael Macias, Relationship Coordinator at Partners Advantage Insurance Services, LLC

First, ask yourself this question: Doesn’t it make sense to make a decision to build a business based on how people want to meet us? Here are five steps that could potentially help put you in front of more clients and grow your business by fully engaging a referral mindset. This will benefit your current clients, future prospects, and even the network of other financial professionals you work with on a regular basis.

Step 1: Make a Decision and Throw Out the HeadTrash1
Before developing your referral strategy, you need to make a decision; the decision that you want to be in front of more clients and you are willing to put forth the effort that can potentially create the success you want to achieve.

Step 2: Develop and Work a Process
Developing a process needs to be customized in a way that works for you and your unique business model, but inflexible enough so that you will stick to it.

Step 3: Develop “Referral” Networks
Have you ever thought of giving referrals yourself? What if giving those referrals equated to you receiving referrals in return?

Step 4: Harness the Power of Expectation
Rather than be hopeful of getting referrals, be expectant. Would you agree going into any situation expecting a certain outcome would increase the chances of that outcome actually happening?

Step 5: Rinse, Repeat, and Monitor Results
The final step in the process is bringing it all together. Monitor your process over time for results based off of the action items you have taken. Are you getting the results you are “expecting”?

Putting forth effort into this process can help create a profitable referral strategy. When combined with your overall business model and prospecting strategy, you can create a solid foundation where your referral network and business can continue to grow.


Contact Michael Macias, Relationship Coordinator for additional creative ways to ask for referrals: 888-251-5525, Ext. 389. 

Fill out my online form.



1headtrash911.com

FOR FINANCIAL PROFESSIONAL USE ONLY. NOT FOR USE WITH THE PUBLIC.


This material is intended to provide general information only. It is not intended to render legal, accounting, Social Security or tax advice, and the services of those professionals should be sought. Financial professionals who utilize this material may be able to identify potential retirement income gaps and introduce products, such as fixed annuities, as potential solutions. The testimonial may not be representative of the experience of other financial professionals and is no guarantee of future success.


Always follow your firm’s policies and procedures regarding review and use of third-party templates, creation and distribution of client and prospect materials, hosting of client and prospect events, offering giveaways or prizes, and your firm’s employment process.


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Monday, May 15, 2017

Help Your Clients Be Prepared For Life Changes With A Policy Review

Do you have clients who are getting married? Buying a house? Having grandchildren? Recently widowed? Acquiring assets?

An essential component of the life insurance sales process is periodically reviewing the coverage to make sure it is addressing your clients' current needs. Many people assume their protection is sufficient and appropriate for the duration of their lives. However, life changes, and a client's life insurance plan should adapt as well.

Have your clients' needs changed?

With a client review, you can help your clients make use of their premium payments and accumulated cash values. Position yourself as a reliable financial professional. Call Partners Advantage today and we'll provide you with three marketing pieces: life events checklist, life insurance client review, and a case study. These three items can help you explore the client review process and put it to work to help you further grow your sales. 

Start now and help your clients meet their financial protection goals today and into the future. Call us at 888-251-5525, Ext. 389 or email Michael Macias at 
mmacias@partnersadvantage.com.

We are available to you by phone 12 hours each business day - 7 a.m. to 7 p.m. Central. 

For financial professional use only. Not for use with consumers.

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Thursday, May 11, 2017

The Mind-Game of Seminars

By: Charlie Gipple CLU, ChFC, SVP Sales and Marketing at Partners Advantage Insurance Services, LLC

Conducting presentations is one big mind-game. I believe it is the mind-games that presenting plays on us that makes presenting the number one fear in America in study after study. Just google “America’s #1 fear” to see my point. I therefore believe that the mindset of the presenter is what will determine the success or failure of a seminar presentation. 

So, allow me to address different areas of “mindset” that are of huge importance.

Preparation: Practice How You Play
To me, preparation is rehearsing.  A lot of people have this backwards—they spend more time on the PowerPoint slides than the rehearsing. Rehearsing out loud is crucial. I stress out loud because even though the words and the flow may sound smooth while rehearsing silently, it can be a night and day difference when the words are actually coming out of your mouth. Your brain works at a much different pace than your vocal cords and your tongue. By rehearsing (out loud) to the point where you have done one full presentation to yourself that flowed well, had the right pauses, right energy, right content, etc., you will knock it out of the park.  

Embrace the Butterflies
Many people view being nervous before presentations as a bad thing. I believe that being nervous can have a positive impact on a presentation. As a matter of fact, the positive effect of being nervous is a chemical and biological fact, not something I am speaking about theoretically. Our maker has given us something called adrenaline, which is a blessing!

As you are walking up on stage the number one thing you should have in your mind is almost a verbatim “script” of the first couple of sentences of your talk. Once you have successfully articulated those first couple of sentences, your nervousness will have gone down significantly and your preparation/training will then kick in. Furthermore, after the first couple of sentences, that very important first impression mentioned earlier would have already been formed in the minds of the audience. The opening determines everything! Embrace the butterflies!

Confidence
I believe the core mindset variable that determines your success or failure in this mind-game of presenting is confidence. If you come across as confident to the audience (even if you aren’t confident), your audience will feel this confidence and reflect positive body language back to you which in turn creates confidence in your own mind. Now, if for whatever reason you do not feel confident, the term “fake it till you make it” has some truth here because of that self-fulfilling prophecy.


Want to learn more? Call the Partners Advantage Brokerage Team at 
888-251-5525, Ext. 700.


Fill out my online form.




This material is intended for educational purposes only.  For financial professional use only. Not to be used for consumer solicitation purposes.

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Tuesday, May 9, 2017

Meeting the Life Insurance Needs of Affluent Foreign Nationals

By: Bill Jackson J.D., CLU®, Sr. Advanced Markets Consultant at 
Partners Advantage Insurance Services, LLC

With increasing globalization, more and more affluent foreign nationals have a presence in the United States. It is estimated that affluent foreign nationals control more than $70 trillion in assets and number over 14 million individuals*. Furthermore, these affluent families are culturally receptive to the protection offered by life insurance.

Why do many savvy foreign nationals look to the United States to buy life insurance? There are the usual reasons, perhaps to protect a business interest. Two reasons stand out above the rest. Foreign nationals, who own property in the United States, have unusual exposure to Federal Estate Tax. Also, foreign nationals crave the guarantees and stability of U.S. dollar based life insurance policies offered by U.S. carriers.

Resident and Non-resident aliens are treated differently for estate transfer tax purposes. Resident aliens are taxed just like U.S. citizens, and have the $5.4 million unified gift and estate tax exemption as well as the annual $14,000 gift tax exemption. The hurdle they face is that all foreign assets are included. They also do not have access to the unlimited marital deduction. Non-resident aliens don’t include foreign assets, but U.S. assets are subject to the 40% federal estate tax rate and they only have a $60,000 exemption. They can however, exclude annual gifts up to $14,000. In other words, a foreign national with a million dollar California residence would be liable for $376,000 of federal estate tax on that property alone on the death of the first spouse. Life insurance is the go-to option to avoid liquidation, and a secondary benefit is that life insurance is not considered U.S. situs property subject to estate tax. 

Even foreign nationals who hail from Class A or B countries often face volatile currency fluctuations. So, when they are looking to protect their family, they naturally gravitate towards carriers offering products backed by a stable currency. Therefore U.S. currency products and carriers are in demand. 

Because non-resident aliens can hold life insurance policies personally, without the policy being subject to U.S. income or estate tax, the goals of wealth preservation and providing retirement income can easily be accommodated. No life insurance trust would be required.
Which foreign nationals could benefit from U.S. based policies? Most carriers require some U.S. connection. These connections could take the form of a minimum stay of say 15 days per year, real estate ownership, a business interest or immediate family living in the U.S. Some carriers may also require that a percentage of the assets used to justify the coverage be held in the U.S.

Most all carriers will require that solicitation and applications be taken in the U.S., as well as medical exams are usually expected to be completed in the U.S.

At Partners Advantage Insurance Services, we have the experience and resources to help you be successful in this lucrative market segment. Not only do we provide access to the major U.S. carriers who cater to the foreign national market, we also have relationships that can provide international coverage to foreign nationals who do not have a connection with the U.S.

Call Bill Jackson J.D. CLU, Senior Advanced Markets Consultant if you have a case you would like to discuss or would like added information on: 888-251-5525, ext. 361.

For financial professional use only. Not for use with consumers.

*Source: World Wealth Report, 2015, Capgemini and RBC Wealth Management
Capgemini, RBC Wealth Management, and Scorpio Partnership Global HNW Insights Survey 2013.

This material is intended to provide general information only. It is not intended to render legal, accounting, Social Security or tax advice, and the services of those professionals should be sought. Financial professionals who utilize this material may be able to identify potential retirement income gaps and introduce products, such as fixed annuities, as potential solutions. The testimonial may not be representative of the experience of other financial professionals and is no guarantee of future success.

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Thursday, May 4, 2017

Tips on Communicating Effectively with Women Clientele

By: Vanessa González, Internal Wholesaler, Partners Advantage Insurance Services

Have you ever wondered what percentage of your clients feel underserved, or if they have considered finding a new financial professional? Did you know that there are millions of household decision-makers in the United States needing financial guidance and solutions, but don’t know who they can turn to? 

Today, more and more women are a large part of a rising generation with high income potential that are beginning to save for retirement, looking for life insurance, and long-term care planning. As a financial professional, what are you doing to help? The women’s market has a lot of untapped potential and is a great opportunity for you.

Why isn’t there a better connection between women and their financial professional? The answer is SIMPLICITY. Yes, just keep it simple. If you can provide your women clients with the personal attention and coaching they need to achieve their goals, not only will you gain their trust, but you’ll benefit from their loyalty. Additionally, a happy client would most likely become a source of referrals.

Contact Vanessa Gonzalez for support in increasing your presence in the women's markets at 888-251-5525, Ext. 145.


Fill out my online form.



For financial professional use only. Not for use with consumers.

The information in this article is for general information only.

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Thursday, April 27, 2017

Stars are Aligned for Fixed Indexed Annuities and Guaranteed Lifetime Withdrawal Benefits

By: Charlie Gipple, CLU, ChFC, SVP Sales and Marketing at Partners Advantage Insurance Services, LLC

With FIAs, IT’S NOT ABOUT THE AMOUNT OF RETURN ON YOUR MONEY, IT’S ABOUT THE AMOUNT OF MONEY YOU’RE GETTING THE RETURN ON.  

The year was 1994, and there was a CFP from California that would create one of the most profound “rules of thumb” for retirement income that has ever been created.  William Bengen wrote an article which appeared in the Journal of Financial Planning, and it released the results of this very profound study that he had just undertaken.  This study is what started the “Gold Standard” safe withdrawal rate of 4%.  William basically said that even though over time the market had averaged around 10%, in the distribution years, it doesn’t mean that a client can “safely” withdraw 10% from their portfolios.  So, what William did is he back-tested hypothetical retirement “start dates,” assuming a 50% stock and 50% bond portfolio all the way back to the 1920s, using the actual stock and bond market performance. 

After the analysis was said and done, he said that consumers were “safe” by withdrawing 4% of their initial portfolio value per year adjusted for inflation or deflation.  By “safe,” what he meant was that the 4% distributions were very unlikely to spend down the client’s portfolio/retirement money before the end of the 30-year retirement.  As a matter of fact, in his study, he had a 100% success rate using the 4% rule for retirement income. 
As a result of this study, securities reps for almost two decades have been living and dying by this rule. If a client has a million dollars at retirement, then the client should not take more than $40,000 during the first retirement year, for example. A later study was done in 2013 that was coauthored by Morningstar Inc. It established, in this new world of volatile markets and low interest rates, that the new “safe withdrawal rate” is actually 2.8%. 

The study also indicated that with today’s low-interest rates, market volatility, and SEQUENCE OF RETURNS RISK that there is almost a 52% chance of failure using the 4% rule. Would you get on an airplane if there was a 48% chance of having the number of landings equal the number of takeoffs?

Before looking at what a GLWB can do for a client on a “guaranteed* basis,” I want to point something out. When you look at this risk that we just discussed, which is the client losing 20% of their portfolio value and then taking a major pay cut in retirement or having to delay retirement, this risk is just as catastrophic as say a car crash, medical emergency, a house fire, etc. Or, maybe even death itself. What is the point? My point is, when risks in our lives are catastrophic, should they occur, we take actions to hedge those risks. What do we use? We use something called insurance!

Learn more about FIAs and GLWBs in the full white paper "Stars are Aligned for Fixed Indexed Annuities and Guaranteed Lifetime Withdrawal Benefits" by Charlie Gipple, CLU, ChFC. Gain insights on how to help your clients with FIAs and GLWBs and walk them through hypothetical scenarios that show them how FIAs can be great inflation fighting products.

Call your Partners Advantage Brokerage Team at 888-251-5525, ext. 700 for a copy.

For financial professional use only. Not for use with consumers4

*Guarantees are backed by the Financial Strength and claims-paying ability of issuing company.

Annuities are designed to meet long-term needs for retirement income. They provide guarantees against the loss of premium and credited interest, and the reassurance of a death benefit for beneficiaries.

An income rider or benefit (sometimes called Guaranteed Lifetime Withdrawal benefit rider or GLWB rider) is an additional feature available with some annuities and generally optional and come with additional costs. Income benefits are designed to provide income options above and beyond the standard annuitization or free withdrawal features in annuities.

Pursuant to IRS Circular 230, Partners Advantage Insurance Services and their 
representatives do not give tax or legal advice and cannot be used to avoid tax penalties or to promote, market, or recommend any tax plan or arrangement. Encourage your clients to consult their tax advisor or attorney.

The information contained in this article is not intended to serve as tax or legal advice and is not intended to provide financial or legal advice and does not address individual circumstances.

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Thursday, April 20, 2017

Are PowerPoints Your Best Friend or Your Worst Enemy?

By: Charlie Gipple CLU, ChFC, SVP Sales and Marketing at Partners Advantage Insurance Services, LLC

I believe wholeheartedly that the purpose for PowerPoints has been lost on many presenters because of those presenters’ own shortcomings at presenting. Let me explain. For many that do presentations wrong, the idea of putting together a long deck of beautiful slides that are extremely wordy automatically makes them think the presentation will be well received. Thus, the amount of time preparing for what is really important— practicing the words you use and how you use them—has gone by the wayside.

In a people business, where people want to connect with people, this is the wrong way of presenting yourself. Creating PowerPoint slides should be secondary and should take you only a fraction of the amount of time that it takes you to think through and rehearse the delivery of your words to the audience. If you have this backward, you are simply choosing your priorities and needs over those of the audience. There is no way that even a powerful PowerPoint could ever offset shortcomings in the presenter’s word and concept delivery.
With that as a primer, I want to share with you five quick tips that I teach people for using PowerPoint slides so they are not falling victim to the traps I just outlined. 
  1. Less is Better. I believe if you are going to use PowerPoint slides, there should be no more than one slide for every two minutes of speaking you do. 
  2. Know Your Transitions. Having smooth transitions makes the presentation one cohesive message, as opposed to starting and stopping 30 times which is equivalent to Ambien. 
  3. Never read the PowerPoint slides verbatim. PowerPoint content should be merely bullet points or pictorials to tee up a much broader conversation. Paragraphs in PowerPoint are deadly to a presentation. PowerPoints are points—with you elaborating on them verbally.
  4. Favor Stage Right. Of course, stage right is on the left-hand side for the audience. So as you speak on the left-hand side of the projector screen, from the observer’s standpoint it is subconsciously more natural. The audience is able to look at you on their left and then to the right to the PowerPoint.
  5. Learn and Rehearse Stories and Jokes. As I am pulling everything back up after a crash, I will tell a story or a joke in order to fill what otherwise would be an awkward silence. When you do this, you are showing that you are in control, not panicked, and have been there and done this before.
In closing, I am a PowerPoint fan if it is used correctly. The problem with this wonderful technology is that it has made our lives so much easier, that it is easy to rely on this tool too much while cannibalizing the important stuff—delivery. And good delivery is hard because it takes a ton of elbow grease. A good presentation takes work—not more slides!


Want to learn more? Call the Partners Advantage Brokerage Team at 
888-251-5525, Ext. 700.
Fill out my online form.


For financial professional use only. Not for use with consumers.


The information in this article is for general information only.


Always follow your firm’s policies and procedures regarding review and use of third-party templates, creation and distribution of client and prospect materials, hosting of client and prospect events, offering giveaways or prizes, and your firm’s employment process.



Wednesday, April 12, 2017

The Official Delay of the DOL Fiduciary Rule – Now What Happens?

We all had a sigh of relief hearing the official delay of the DOL Fiduciary Rule until June 9. While Partners Advantage has been preparing for the April 10 rule implementation for over a year, we are celebrating the news of the rule’s delay.

However, Partners Advantage will continue to prepare for possible future changes. 

You can listen to Partners Advantage’s DOL strategy here: 

You will hear four main points during the webinar:
  • The backdrop of the past and future, regarding the DOL Fiduciary Rule. When you take time to understand the history, it helps you better understand what is going on currently. Then what does this delay mean and how do you make sense of it all?
  • Partners Advantage’s General Counsel Patrick will provide answers to questions many agents currently have. 
  • Now what? What happens between now and June 9?
  • Partners Advantage’s Senior VP of Sales and Marketing, Charlie Gipple, will share why Partners Advantage is continuing to flourish despite all of the changes within the industry. How can you join them?
We bring you the key tools to prepare you for changes like the DOL Rule and provide you with a critical link towards continued success of your business. If you would like more information on how we can PARTNER, please contact us at 888-251-5525, Ext. 700. 


For financial professional use only. Not for use with consumers.

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Thursday, April 6, 2017

The DOL Rule Delay Is In...What Now?

The fiduciary conversation is not over! The Department of Labor has delayed its Fiduciary Rule and announced a 60-day delay to the applicability date. What does this delay mean to you?

Join Partners Advantage's Senior VP of Sales and Marketing, Charlie Gipple, and General Counsel, Patrick Amaya, Friday, April 7 at 10:00 a.m. PST as they share an update on the delay, what this means for you and the industry, and what you should do from now until June 9.

Friday, April 7 at 10:00 a.m. PST
Can't see the button? Register here!
Here's some of what our knowledgeable team will cover:
  • What does this 60-day delay mean to you and what's next?
  • What you should do between now and June 9
  • Our thoughts on how the DOL Fiduciary Rule may or may not change
  • The dos and don'ts concerning your business and this pending rule
  • Partners Advantage's commitment to you and your business now and how that will continue after June 9
Don't miss out on the valuable insight and key strategies in continuing the success of your business.

If you have questions or concerns please contact our Partners Advantage Brokerage Team for additional information: 888-251-5525, Ext. 700.

For financial professional use only. Not for use with consumers.
Discussion of the Department of Labor (DOL) Fiduciary Rule is based on the information available from the DOL, pending litigations, and other sources deemed to be reliable as of the date of this communication. The views and opinions of Partners Advantage Insurance Services, LLC is subject to change as guidance from the DOL becomes available and court opinions are published.

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Thursday, March 30, 2017

Human's Defense Mechanisms: Fight or Flight

By: Charlie Gipple, CLU®, ChFC®, Senior VP of Sales and Marketing, Partners Advantage Insurance Services, LLC

For our ancestors to have survived prehistoric/ancient frightening predators and harsh environments, we as humans have been given built-in defense mechanisms that have never left our DNA. Paradoxically, these same defense mechanisms are instilled in our clients’ brains and can be counterproductive to making wise financial decisions today. For instance, picture yourself about 14,000 years ago walking through the woods with your spear searching for food. Suddenly, from behind, you hear a low growl, a few thunderous footsteps, and you turn to see a saber-toothed tiger upon you. 

What goes through your mind at this point in time? Are you looking at this saber-toothed tiger and calculating the distance between you and him versus the distance between you and shelter? Do you calculate how fast you can run versus how fast he can run and then decide the success rate of escaping as this tiger’s lunch? Maybe you are calculating in your mind the odds of going head-to-head with him? In other words, are you making a left brain analytical decision at this point in time? No you’re not! Nobody can be that cool, calm and collected to make a left brain rational calculation in times of severe stress.

Conversely, this is what is happening. Your brain is moving to the tune of 268 miles per hour, and it’s telling your pituitary gland to secrete adrenaline immediately into the bloodstream. This shot of adrenaline increases your blood pressure, increases your heart rate, and actually increases the blood flow to the muscles, thus making you far athletically superior than before getting this shot of adrenaline. This “fight or flight” mechanism is what allows us a fighting chance of surviving that saber-toothed tiger. A similar example would be: we have all heard stories of a distressed mother pulling a car off her baby. Adrenaline and “fight or flight” is a powerful thing. This right brained “fight or flight” capability is biological and has been given to us by our creator. It is what has been happening in our brains since the very beginning of our existence. This is why we exist versus being extinct by dinosaurs or a saber-toothed tiger. It is what we are born with and it stays with us until the day we die.

Find out about the seven secrets: primacy bias, storytelling, simplification, power in the pen, feel/felt/found, confidence and recency bias...

DOWNLOAD the full complimentary whitepaper: Seven Secrets to Effective Communication, by Partners Advantage Senior VP of Sales and Marketing Charlie Gipple, CLU, ChFC. 
Fill out my online form.



For financial professional use only. Not for use with consumers.

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