These factors should be considered when selling to this target market.
Gen Xers tend to judge others based on their individual competence, so communication and a connection with each client is helpful.
They want to know how to make the most of their hard work and have a strategy in place that protects their family for the future.
Ease any concerns for the future to help them free up their time to enjoy the “now” with their loved ones.
This generation tends to rely heavily on the internet, online reviews, and social media when it comes to making decisions.
Make sure to address both genders equally through ad and marketing campaigns.
This generation is practical and wants to know the benefits, especially via examples and illustrations.
Gen X clients desire pragmatic goals. They want to get it done and move on.
This age group doesn’t buy into the hype. Marketing should be creative yet extremely straightforward.
Gen Xers want to know about who you are, what you stand for and the quality of the product being offered before making a decision.
Gen Xers are attracted to affordability and quality. They’ll normally lean toward trends that won’t be too expensive.
Gen Xers may not be as familiar with retirement products, but are willing to learn. Share your knowledge in a way that relates to this generation.